engine optimization, which is just building technology to push those results towards the back of the search results. so there are some issues that people believe that they now have gotten rid of this bad information, actually it is still there. it's just push down in terms of relevance for the search engine so it doesn't come up as highly. >> i like to think that they displace the information. >> it comes up on page five instead of on page one. >> we have another question in the front. >> my name is robyn. my question is, what happens when social may misinterpret a piece of information that becomes publicly available? like it's a screenshot of somebody as a racist rally that the to be -- that they happen to be just walking along the street at the time. you pass this along to the employer. and adverse proceeding issue from the. can you be liable for negligence or defamation? >> whether or not we can be liable, i would need to -- >> have you experienced -- >> we have not had that experience. to reiterate a couple of points, we are looking for an objective set of information, and the re